Word *Sale* made me puzzled of what it actually means.
As per dictionary Sale means "Period during which goods are sold at a discount to it's MRP (Maximum retail price)."
*The big question is who decides an MRP and does it remain same during the lifetime of the product. _Obviously no_. It keeps on increasing or decreasing depending on seller's wish.*
So only aspect which decides *sale* is real or not is the *value* we get against such *discounted products.*
That is the reason 90% (In many a cases 100%) of shopping my wife does online, goes for a return. (Thanks to free return policy😜😜). Reason is inspite of buying it in a sale she doesn't find value and that shows how word "Sale" is being manipulated by seller's.
Similarly, I have been getting lot of forwards from advisors as well as investor's regarding Big Billion sale going on in Indian Equity Market.
Big question strikes me again can this be termed as sale.May be "Yes" reference to historical prices, as it is available at big discount. *But what about value against the price we will be paying even now.*
Remember "The markets is most intelligent and dumbest at times". It's our job to find when it is behaving as a dumb (Opportunity) and when intelligent (Safety).
Looking at present macros like ; Crude price, Depreciation of Rupee, Increasing interest rate, Challenges with fiscal prudence, current account deficit, political uncertainty, trade war etc etc, I don't think market is behaving like a dumb at all.
Actually, It was running much ahead of fundamentals due to heavy liquidity and Tina effect (there is no alternative).
*"Market can remain irrational for longer than you can remain solvent - John Keynes."*
*So do not try to leverage your equities looking at "Sale" even now and stick to asset allocation.*
Remember, it doesn't mean stopping SIP's these are the times it is best suited for.
Have a great weekend.